Abstract
The Lanham Act has had a busy stretch at the Supreme Court. Four recent opinions interpret the statute.1 This brief Essay considers the ramifications of two of them on the future of trademark law. Hana Financial, Inc. v. Hana Bank resolves a somewhat minor trademark issue, but illuminates deeper problems within trademark doctrine.2 Lexmark International, Inc. v. Static Control Components, Inc., though about false advertising, offers some guidance on how to address them.3