This study was designed to determine the factors that influence fisher farmers to participate in the marketing of their produce in the Niger Delta region of Nigeria. A total of 120 fish farmers were randomly selected for the study. The data gathered through the use of a structured questionnaire were analyzed using the logistic regression model. The probability of participating in fish marketing was significantly determined by household size, distant to the nearest marketing channel, price of the commodity and sex of the fish farmer/marketer. Market infrastructure development, provision of marketing incentives to women and development of an institutionalized marketing information service are recommended.
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